Catherine Hathaway

Marketing Coordinator
& Event Planner Tillinger's / 2014 - Present

• Assumed leadership of Broker Collaboration initiatives for Blue Cross and Blue Shield of Massachusetts, planning and coordinating events for VIP brokers
• Strategized, managed, and planned events for multiple simultaneous client accounts
• Facilitated industry partnerships with luxury brands: coordinating marketing materials, print collateral, tech requirements, digital communication, and design assets
• Implemented a ground-up reorganization of NESN’s Dining Playbook Gala’s digital, social, and print marketing strategies: growing social presence and reaching new clients
• Coordinated production of presentation materials for internal proposals and client- side print initiatives, including resident directories, internal training & marketing, and newsletter production for 20+ clients
• Led internal communication between interactive / creative teams; conveying client expectations, enforcing timelines, and reviewing technical output; maintaining flow of communication between the client and all other necessary parties

Marketing Coordinator Last Call Media / 2013 - 2014

• Spearheaded a company-wide rebranding & marketing venture alongside the Creative Director and Chief Technical Officer, using leading-edge technology (Drupal 8): development of content strategy, copy, content governance, development of goals for target audience acquisition
• Took charge of the company blog, refreshing the languishing content on topics ranging from Content Strategy 101 to Task-Driven Teamwork.

Marketing Coordinator Fuzz Productions / 2011 - 2013

• Achieved national recognition for Fuzz Productions through the INC 500|0 Awards, the Webby Awards, and partnering with firm AKQA for the Cannes Lions 2012; worked with international brands such as McCann Worldwide, Songza, Conde Nast, and L’Oreal
• Strategized Fuzz’s first comprehensive marketing plan for 2012/2013, including Google AdWords, Google Analytics, social media, content creation, event planning, and outside strategic hires resulting in 150% increase in social engagement
• Wrote and edited promotional material for apps and websites, international press releases, and original serialized content, used by national news outlets and as reference in industry publications
• Managed a $125,000+ PPC marketing campaign including $5k/month in paid advertising; audited five years of legacy marketing budgets; increased paid AdWords conversions by 25%

Core Competencies

• Event planning
• Original content creation & writing
• Digital strategy

Select Clients

• NESN
• Condé Nast
• Moakley Courthouse
• Back Bay Events Center
• 200 Clarendon (John Hancock Tower)
• Blue Cross & Blue Shield
• The Dartmouth Group
• Boyd/Smith
• AKQA
• Rodale
• Avalon Apartment Communities
• First Boston Realty
• HYM Investment Group
• Equinox

Technological Proficiencies

• Adobe Creative Suite & DPS
• Social: Facebook, Twitter, Instagram
• HootSuite, Buffer, TweetDeck
• Microsoft Office Suite, Keynote
• Google Documents Suite
• Salesforce, Quickbooks
• Google AdWords/Analytics
• Content: Blogger, Wordpress, TypePad

Education

University of Massachusetts, Amherst: B.A., French and Francophone Studies. Focus in Enlightenment Philosophy as influenced by feminist literature. Minors: Spanish, Psychology. Cum Laude, 2006.