Catherine Hathaway

Motivated, quick-thinking marketing strategist. Creative, thoughtful, thorough communicator. Diligent, determined, ambitious planner.

Marketing Coordinator
& Event Planner Tillinger's / 2014 - Present

  • Assumed leadership of Broker Collaboration initiatives for Blue Cross and Blue Shield of Massachusetts, planning and coordinating events for VIP brokers
  • Strategized, managed, and planned events for multiple simultaneous client accounts
  • Facilitated industry partnerships with luxury brands: coordinating marketing materials, print collateral, tech requirements, digital communication, and design assets
  • Implemented a ground-up reorganization of NESN’s Dining Playbook Gala’s digital, social, and print marketing strategies: growing social presence and reaching new clients
  • Coordinated production of presentation materials for internal proposals and client- side print initiatives, including resident directories, internal training & marketing, and newsletter production for 20+ clients
  • Led internal communication between interactive / creative teams; conveying client expectations, enforcing timelines, and reviewing technical output; maintaining flow of communication between the client and all other necessary parties

Marketing Coordinator Last Call Media / 2013 - 2014

  • Spearheaded a company-wide rebranding & marketing venture alongside the Creative Director and Chief Technical Officer, using leading-edge technology (Drupal 8): development of content strategy, copy, content governance, development of goals for target audience acquisition
  • Took charge of the company blog, refreshing the languishing content on topics ranging from Content Strategy 101 to Task-Driven Teamwork.

Marketing Coordinator Fuzz Productions / 2011 - 2013

  • Achieved national recognition for Fuzz Productions through the INC 500|0 Awards, the Webby Awards, and partnering with firm AKQA for the Cannes Lions 2012; worked with international brands such as McCann Worldwide, Songza, Conde Nast, and L’Oreal
  • Strategized Fuzz’s first comprehensive marketing plan for 2012/2013, including Google AdWords, Google Analytics, social media, content creation, event planning, and outside strategic hires resulting in 150% increase in social engagement
  • Wrote and edited promotional material for apps and websites, international press releases, and original serialized content, used by national news outlets and as reference in industry publications
  • Managed a $125,000+ PPC marketing campaign including $5k/month in paid advertising; audited five years of legacy marketing budgets; increased paid AdWords conversions by 25%

Core Competencies

  • Event planning
  • Original content creation & writing
  • Digital strategy

Select Clients

  • NESN
  • Condé Nast
  • Moakley Courthouse
  • Back Bay Events Center
  • 200 Clarendon (John Hancock Tower)
  • Blue Cross & Blue Shield
  • The Dartmouth Group
  • Boyd/Smith
  • AKQA
  • Rodale
  • Avalon Apartment Communities
  • First Boston Realty
  • HYM Investment Group
  • Equinox

Technological Proficiencies

  • Adobe Creative Suite & DPS
  • Social: Facebook, Twitter, Instagram
  • HootSuite, Buffer, TweetDeck
  • Microsoft Office Suite, Keynote
  • Google Documents Suite
  • Salesforce, Quickbooks
  • Google AdWords/Analytics
  • Content: Blogger, Wordpress, TypePad


University of Massachusetts, Amherst: B.A., French and Francophone Studies. Focus in Enlightenment Philosophy as influenced by feminist literature. Minors: Spanish, Psychology. Cum Laude, 2006.

Let's talk!

I’ve been a tough-love teacher in a depressed urban high school, a marketing manager for an industry-edge app developer, and a forward-thinking tech innovator at one of Boston’s best-known hospitality & event production institutions. Thing is, I’m more than just my job. I’ve never shied away from making a scary change if it means expanding possibilities and seeking new understandings-- so, I’m seeking employment with an organization that promises more than just a place to work.